After 1980's, Globalization influenced all over the world. New words of Americanization, Desneificaton or McDonaldism(1) came and got common, and an age of a kind of new culture has spread over the world. Children's culture, culture of picture books, has been also influenced, and Miffy, Pooh, etc. are accepted as lovable characters. As the answers from students to the questionnaires shows that their way of selecting picture books are strongly influenced by the globalization, it is important to strengthen their ability to evaluate Japanese traditional culture or Japanese picture books and characters of them.
日本における絵本のアメリカ商業主義の影響 : 子どもの環境と日本文化
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