@article{oai:shukutoku.repo.nii.ac.jp:00001419, author = {岩村, 沢也 and 清水, 正道 and 山口, 光治 and 米村, 美奈 and Iwamura, Takuya and Shimizu, Masamichi and Yamaguchi, Koji and Yonemura, Mina}, issue = {1}, journal = {国際経営・文化研究, Cross-cultural business and cultural studies}, month = {Nov}, note = {Obuse, a local independent town with population of 12,000 and Matsushiro, a Nagano City inner-district with population of 20,000 are both located on the right bank of the Chikuma River, on the eastern edge of Zenkohjidaira Basin. Their geographical and demographic conditions are similar, but their developmental styles are contrastive. This paper depicts their environmental conditions, cultural backgrounds, processes of local development, marketing strategies of local produce and products, citizen's spirits for town development, and the networks they have created., 4, 論文}, pages = {37--56}, title = {小布施と松代 地域おこしの違い}, volume = {13}, year = {2008}, yomi = {イワムラ, タクヤ and シミズ, マサミチ and ヤマグチ, コウジ and ヨネムラ, ミナ} }