@article{oai:shukutoku.repo.nii.ac.jp:00001467,
 author = {古川, 隆 and Furukawa, Takashi},
 issue = {2},
 journal = {国際経営・文化研究, Cross-cultural business and cultural studies},
 month = {Mar},
 note = {Digital signage marketing has been spreading rapidly as a new communication tool. More consumer goods marketers have taken in to this medium to effectively reach their target audiences. Digital signages are the electronic display device that is connected to a network. Through network information are transmitted to the device placed in stores, public spaces and transportation.
Currently focused in healthcare, "Disease control awareness TV" is installed in the waiting room of the medical institution, and the number of the devices is 1,100 or more as of November 2009. This medium currently commands a monthly viewership of more than four million. "Disease control awareness TV" continues to grow in popularity as an advertising tool in DTC Marketing as it has been proven effective to raise awareness for diseases and encouraged medical check-ups to patients whilst in waiting rooms.
This fact sheet based on a survey of doctors and patients presents the current position of the Digital signage market, "Disease control awareness TV" and its future growth potential., 10, 研究ノート},
 pages = {83--94},
 title = {デジタルサイネージ広告の現状と医療分野への応用},
 volume = {14},
 year = {2010},
 yomi = {フルカワ, タカシ}
}