@article{oai:shukutoku.repo.nii.ac.jp:00001594,
 author = {ハヤマ, サイラン and Hayama, Sairan},
 issue = {1},
 journal = {国際経営・文化研究, Cross-cultural business and cultural studies},
 month = {Nov},
 note = {In a global economy, the production and consumption of goods or services proceed quickly and globally, and the driving force of globalization is multinational enterprises （MNEs）. MNEs have played key roles in the development of technological, commercial, financial and cultural globalization. A new understanding of MNEs’ economic development in a long term approach has occurred accompanying the rapid globalization of business activities. It is noted that the economic growth in the context of globalization depends on the increase of business competitiveness and efficiency, but the development of global companies has highlighted the need of the solution of global problems and challenges as MNEs’ corporate social responsibility （CSR）.
For most MNEs, CSR strategies have become the key parts of their business performances. Making profits along with the market needs with consideration of international environmental and social problems has become an essential management issue. Today, MNEs are committing to making business decisions by balancing economic performance and social performance. Also, kyosei concept has been adopted in many MNEs as the corporate philosophy to support their CSR strategies.
In this article, the author explore the interpretation of kyosei philosophy and analyze CSR practices implemented in MNEs based on the concept of kyosei by conducting a case study on Canon Incorporation. It is indicated that kyosei is an approach toward the integration of business and society and MNEs that promote CSR based on kyosei philosophy will be positively evaluated and respected by their shareholders and stakeholders., 15, 論文},
 pages = {185--195},
 title = {Kyosei Philosophy and CSR Management in Multinational Enterprises : A Case Study of Canon, Inc.},
 volume = {20},
 year = {2015},
 yomi = {ハヤマ, サイラン}
}