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デジタルサイネージ広告の現状と医療分野への応用
https://shukutoku.repo.nii.ac.jp/records/1467
https://shukutoku.repo.nii.ac.jp/records/1467b935856c-1995-42ad-8b71-71eeedfaff32
名前 / ファイル | ライセンス | アクション |
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SSC-JA2010-01402-010.pdf (2.6 MB)
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Item type | [ELS]紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2018-02-09 | |||||
タイトル | ||||||
タイトル | デジタルサイネージ広告の現状と医療分野への応用 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Current position of the Digital signage market and application to the medical field | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | デジタルサイネージ | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 疾患啓発 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 受診促進 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | DTCマーケティング | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 医療機関サイネージ | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
雑誌書誌ID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11169031 | |||||
論文名よみ | ||||||
タイトル | デジタル サイネージ コウコク ノ ゲンジョウ ト イリョウ ブンヤ エノ オウヨウ | |||||
著者 |
古川, 隆
× 古川, 隆× Furukawa, Takashi |
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著者所属(日) | ||||||
淑徳大学国際コミュニケーション学部 | ||||||
記事種別(日) | ||||||
内容記述タイプ | Other | |||||
内容記述 | 研究ノート | |||||
抄録(英) | ||||||
内容記述タイプ | Other | |||||
内容記述 | Digital signage marketing has been spreading rapidly as a new communication tool. More consumer goods marketers have taken in to this medium to effectively reach their target audiences. Digital signages are the electronic display device that is connected to a network. Through network information are transmitted to the device placed in stores, public spaces and transportation. Currently focused in healthcare, "Disease control awareness TV" is installed in the waiting room of the medical institution, and the number of the devices is 1,100 or more as of November 2009. This medium currently commands a monthly viewership of more than four million. "Disease control awareness TV" continues to grow in popularity as an advertising tool in DTC Marketing as it has been proven effective to raise awareness for diseases and encouraged medical check-ups to patients whilst in waiting rooms. This fact sheet based on a survey of doctors and patients presents the current position of the Digital signage market, "Disease control awareness TV" and its future growth potential. |
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書誌情報 |
国際経営・文化研究 en : Cross-cultural business and cultural studies 巻 14, 号 2, p. 83-94, 発行日 2010-03-01 |
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表示順 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 10 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13431412 |